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Give yourself a high five for driving more traffic to your site! Session Duration by comparing them to your other channels. If, for example, users from organic search are spending an average of two minutes on your site, but your social traffic is leaving after eight seconds, is there a reason for this?
Perhaps your social media messaging is promising a map or a discount coupon that hasn't been installed on your landing page. While looking at the paid vs. Check out your sources to see which keywords are leading to those goal completions. At first glance, this information might seem confusing because of the amount it overlaps with the information found under Channels.
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Source is the place where the traffic comes from, and Medium is a categorization of traffic sources, similar to the groupings we see in channels. In other words, you can create and name your own traffic channel. To get started here's the basic anatomy of a UTM:. If this is your first encounter with Acquisition Channels, I hope that you're left feeling inspired to apply them to your strategy.
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With so many options available, it can be difficult to keep track of your marketing campaigns or advertising spending. The default Channels can give you a quick and easy way to keep tabs on all efforts to drive traffic to your site, but viewing traffic sources can uncover missed opportunities and allow you to see where something might be missing. Delving deeper into sources, mediums, and UTM codes can provide even more fine-grained data about where your traffic is coming from.
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Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2
This is where the value of Acquisition Channels shine. Banner ads on blogs and image ads on news sites are some common generators of display traffic; Direct - This traffic came to your site by entering your URL directly into the address bar of browsers. Keep an eye on this one if you've been running offline or traditional media ads like print, TV, or radio, because they require audiences to remember and type out your web address; Referral - This traffic followed a backlink from another website to yours, and you'll see this traffic if it doesn't fall under one of the other buckets; Paid Search - this traffic comes from your paid search ads which appear in the search results of Bing, Google, or other search network players like AOL and Ask.
Check in on users who are landing on your page as a result of social media accounts like Facebook, LinkedIn, or Twitter; Email - This traffic clicked on links from email campaigns, follow up emails, and even email signatures; Other - If GA greets your web traffic with a shrug emoji, they'll throw it in this channel.
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Note that there are often better ways to group this traffic. Wondering why not provided is included in your list of source keywords?
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Check out this guide; Paid Search channel sources are broken down by keyword. Millie may be behind the scenes, but her role makes your business dreams and our creative solutions come to life. This young Padawan spends her days fighting the dark forces of due dates and project milestones.
Millie keeps the team at The Marketing Machine humming along, ensuring that your project is done on time. She also writes copy, keeps track of campaign results and works with vendors and media outlets to meet their specs for your project. The force is strong with this one. Tayloire keeps our team focused and ensures from the start that we optimize your experience.
She assists in defining objectives, tasks and timelines to keep your goals achievable.
She quickly builds rapport with our clients and is the perfect liaison to keep the gears moving. By formalizing your ideas and concepts she carefully crafts and monitors your thriving marketing initiatives. With a background in marketing, sales and event planning, she gets what it takes to fine tune the details and deliver desired results.
Lynda spent the last two years working as our resident healthcare blogger having spent most of her professional career in the healthcare field. This expanded role allows us to track down grammar offenders to ensure that your copy looks its best.